A campaign series titled Dialack that talks about the dying art of Chinese dialects in Singapore for my university final year project. Dialects are considered an essential part of what identifies us as Singaporeans. Yet, people of my generation seem to be slowly losing connection with this dying art. Apart from the inability to communicate with the older generation, it is also a problem when our sense of identity gets eroded. This project serves to bring back the appreciation for dialects amongst the younger generation so that we can own a shared sense of identity and experience as Singaporeans. The objectives of the project involve exposing the younger generation to the beauty of dialects via a more active approach whereby content in dialects will be delivered on the online platforms they frequent before engaging them in the actual learning process, unlike existing works which are more passive in nature. The main deliverables will be motion graphics in and about dialects on online platforms to raise awareness and encourage the preservation of the languages.
The motion graphic videos are uploaded to the campaign TikTok account at Dialack_sg, feel free to visit and interact with the videos! I also made a set of Telegram stickers for the campaign, search 'Dialack Family' on Telegram or click here for the stickers, have fun!
